The
WELSH Card
Wales Exclusive Loyalty Sightseers Help Card
Welcomes our guests…
O Cymru gyda chariad
Project supported by:
Rt Hon Mark Drakeford MS
and the Director of Tourism
Introduction
WELSH Card
Showcasing the best that Wales has to offer with welcoming discount offers
The Welsh Card welcomes visitors and encourage residents to tour in Wales, to show them all that Wales has to offer. This is by providing them with a guide to all the attractions, events, places of interest and businesses on the Welsh Card that would welcome them with a friendly gesture, a discount card to lessen their financial burden of touring.
Provides an incentive for residents because, it is well known that residents do not visit many of the attractions where they live, that other people from around the world come to see. Therefore, the card is designed for national and international tourists to visit Wales and to spend as much time as possible in and around Wales.
Give Welsh businesses, attractions, events and places of interest cheap and easy method to attract more customers. Welsh businesses can give the card to their employees as employee benefits and use it for themselves to entertain their corporate/high level customers.
Allow venues to advertise their upcoming events, evenings, offers etc.
Help boost the Welsh economy by getting visitors to spend more money in Wales.
Help tourists have an all-together better visiting experience.
Help raise money for deserving Welsh charities/organisations.
Who will Benefit?
Welsh Businesses – more footfall therefore, increased revenue. Can be given as part of employee benefits or used whilst entertaining corporate/high level customers.
HMRC – more revenue for businesses, more taxes the government will receive.
Environment – businesses will no longer have to print paper posters or flyers.
Local people – the better businesses run, the more staff they will need hence reducing unemployment.
The Visitors – it will be cheaper for them to do more of the things they like, hence enjoy themselves more and therefore would wish to come back again soon.
Charities – they will benefit from donations from W.E.L.S.H Card.
Visitor Facts
There were 10.21 million overnight domestic GB trips to Wales in 2018
The most recent wave (May 2019) indicated that 86% of businesses had seen greater or equal levels of visitors compared with the same period in 2018.
85% of businesses expressed confidence for the season ahead.
Cardiff: More than 18 million people visit Cardiff each year
Tenby: The number of staying visitors have remained fairly stable at 4.3 million
Over one million international tourists come to Wales every year
“This can be increased through the WELSH Card project”
How It Will Work
When purchased at our low prices (for example £5 Single, £7 Double, £10 Group x4), this card will allow people to be able to receive various discounts and offers for up to a week/month on travel and at different venues/attractions, events, shops and outlets.
For example:
| Cardiff Castle | Winter Wonder Land | Museums | Stadiums |
| Restaurants | Cinema Complexes | Bars | Hotels |
| Barry Island | Souvenir shops | Theatres | Fast food |
| Tour Buses | Transportation | Clubs | Take aways |
| Cardiff Bay | Retail outlets | Coffee houses |
Business will get a window sticker (where appropriate) to show their participation and they will be listed on our website and other advertising avenues. The cost to them will start from a low rate of 50p per day (£15.00 per month) to cover admin costs, etc.
Complexes and large businesses will be charged accordingly and a deal can be made for the whole complex/business.
The card will be available on our website and advertised in places:
- Tourist Information Centres
- Airport Information desks
- Bus/coach Information Centres
- Train Information Centres
- Travel Agencies
- Shopping outlets/centres
A percentage could be donated to Welsh charities/Organisations. Since part of the profit from the card could go to charities, this can be advertised through the website and media sites.
Advertisement
- Social media such as Facebook, Twitter, etc.
- Magazines/Newspapers
- Travel Agencies desks
- Train Information desks
- Bus/Coach Information desks
- Airport Information desks, etc.
For further information please Email us: welshcard@hosinnovations.com